My speaking appointment at Promax BDA Asia was this afternoon and thought we'd take a look at what went on at the conference. Before I start, thought I'd give you a rerun of what its all about:- Promax|BDA is the world's largest television marketing conference attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agency, design and emerging media.
Through sessions, panels, exhibits and screenings, Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design.
Last year we welcomed over 3,500 attendees from around the globe, including more than 700 local station executives from over 150 television markets in the United States. Our delegation is made up of television marketing professionals who are tasked with driving the value of entertainment by finding new and innovative ways of attracting audiences to their parent companies' networks, stations and brands. The aim of the organization is to lead the international conversation about the role of marketing, promotion and design in the monetization of media.
More than ever, marketers play the pivotal role in the business of television. And Promax|BDA 2008 is about putting them in the driver's seat.
Other speakers include:-
- Mike Reiss (Simpsons)
- Alan James (Head of Media Planning BBC)
- Alexis R. Brunner Alexis R. Brunner (Vice President/Creative Director Animal Planet Media )
- Andreas Uiker ( Vice President RTL II Television )
- Andy Byrant ( Director, Creative Red Bee Media )
And a load of others - full list of speakers at Promax bda.
Word of advice - hide any work related ecchi stuff that you may have on the desktop as it may unexpectedly appear on the screen ^^;
How/where do you hide your ecchi material anyway? I remember I used to hide stuff in my System 32 folder in Windows ^^
For my Mac, I use the default encrypted Sparse Images for stuff that I may want to hide.
Another thing I learned - no matter who the speaker was, there were a couple of people who looked like they were sleeping in the audience - including mine ^^;
So, if you see people sleeping in your talk, don't be distracted because its only natural to have people dozing off - even with the best of speakers.
Jens Hertzum (Creative Director of BDA Sydney) talks directly to promo creators and gives us his learnings which will help one work better. Main takeaway is:-
"A person who asks is a fool for 5 mins, a person who does not ask is a fool for life."
He then adds:-
"A person who asks every 5 mins is a fool" ^^;
Had a great day today and am looking forward to the award ceremonies tomorrow. Networked with many folks in the industry including many top anime bods - will be bringing you some interesting stuff when I get back to JP.
Tomorrow will be the final day of Promax, networking dinner and then back in hotel for slide tweaking and rehearsals. Then Wednesday is packed with Singapore local newspaper, magazine and TV interviews before the Animax workshop. Fly back to JP early next morning for a day full of meetings the next day. Also need to prepare for a YouTube event which I've been invited to this Sunday. Looks like the next time I get to relax a bit will be Saturday the 29th of November ^^;