LAWSON is another brand that originated in the US. In 1939, dairy owner called J.J Lawson opened store selling milk - which is why the logo shows a barrel of milk.
Daiei got hold of the rights and launched the first LAWSON store in Osaka in 1975 - which is probably why when I went over to Osaka they seemed to have the most share of convenient stores.
They recently opened stores in Indonesia and are rapidly expanding through the country.
Our first collaboration project is of Mirai-chan as a mascot for LAWSON!
Starting next month, we will be working with LAWSON closely and spend time in their stores to take photos to cover the latest and greatest - everything from all the anime goodies that they do to the changing of displays and products to match the seasons.